Please beware of fraudulent Telegram and WhatsApp groups impersonating African Merchant Financial Services, our divisions and our advisers. Be cautious, verify links and contact your adviser or Client Services if you have any queries or concerns.
We apply strict operational guidelines and follow best-practice advice processes to help ensure the financial advice you receive is appropriate to your needs.
As you go through different stages of life, your financial goals will change. Whether it's a short or longer term goal, what does not change is the need for consistency when contributing towards your goals.
For most people, their retirement savings are not enough to retire comfortably. That is why you should start early but even if you haven’t, investing in your future is a life decision that is never too late to make.

This includes investing to achieve your financial goals, insuring your everyday and specialist risks, optimally structuring your estate for the benefit of your loved ones, making appropriate investment choices, structuring your portfolio and implementing employee benefit solutions and insurance for your business. Exciting your business offers? Say it here.
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The advice that I received allowed me to focus on the non-profit organization, and not worry about my personal finances. Thank you for your financial guidance and for being an advocate for all we do.”
Marius van der Colff – George Super Kitchen Founder and African Merchant Finance Client
Any entrepreneur will learn to partner with people who they trust and who adds value to a business. Our African Merchant Finance adviser always displayed these qualities when approached for advice. I know I have a trustworthy partner who shares the same entrepreneurial drive.”
Mihir Mistry, National Director of Operations, Smartboy Food Services
"Thank you for always providing useful and relevant content."
Richus Nel, African Merchant Finance Wealth adviser

True wealth is built over time, and preserved from one generation to the next. We understand that financial planning should be a long-term partnership built on trust, mutual respect, a proven process and the best products available in the market.














At African Merchant Finance, our commitment is rooted in the belief that progress begins with opportunity. For decades, we have walked alongside individuals, entrepreneurs, and businesses across 30 African nations, striving to provide more than just financial solutions—we provide a foundation for growth, stability, and dignity.
We understand that every asset financed, every policy issued, and every partnership formed represents someone’s dream: a family hoping for a safer future, a business ready to expand, a farmer reaching for better tools, a trader opening a new chapter, or a community taking steps toward stronger economic resilience. These dreams matter to us. They drive every decision we make.
Our commitment is to serve with integrity, ensuring that each solution we offer is transparent, responsible, and aligned with the needs of the people we support. We are dedicated to making finance accessible, removing barriers that hold back potential, and empowering those who are building Africa’s next generation of growth.
We pledge to listen closely to our customers—because every story, every challenge, and every goal deepens our understanding and strengthens our purpose. We pledge to protect what matters through dependable non-life insurance solutions, so that families and businesses can face tomorrow with confidence.
Across all the countries we serve, our commitment remains the same:
to uplift, to empower, and to stand by our clients with unwavering dedication.
We promise to keep innovating, keep improving, and keep expanding our reach so that more people can experience financial services that are fair, reliable, and truly transformative.
Most importantly, we remain committed to serving with warmth, humanity, and a genuine desire to make a lasting difference. Because at African Merchant Finance, we don’t just finance assets or provide insurance—we help fuel hope, build security, and create pathways to a better future for all.
At African Merchant Finance, we are committed to delivering a seamless digital experience across all 30 markets we serve.
If you notice any errors, broken links, technical challenges, or fraudulent activity, please report them here.
Our support team will review your message and resolve the issue promptly.
90 Rivonia Road, Sandhurst, Sandton, South Africa
Open today | 09:00 – 17:00 |

Toll Free Number:
0800 129 184
Email 1:
rhbophelo@whistleblowing.co.za
Email 2:
WhatsApp ChatBot & Call:
031 308 4664
Toll Free Fax:
0800 212 689
Postal:
FREEPOST KZN665, MUSGRAVE, 4062
SMS:
33490
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